The jewellers is predicting that popularity for rose gold jewellery will continue to increase over the summer months, as brides follow fashion trends and opt for rose gold over platinum, which has typically been the preferred choice among brides to be.
Parkhouse Cardiff General Manager Michael Schito said, “We’ve seen a huge increase in sales of gold this year, particularly with rose gold pieces and wedding jewellery. It’s really interesting as our sales have been heavily focused on platinum and white gold in the past, at one stage everyone was opting for platinum so it’s lovely to see more colour coming through.
“Gold isn’t as expensive as platinum but it seems to be less about the cost and more about a return to a more vintage appeal with the rose gold jewellery. It’s a bit more traditional. Rose gold also works well with coloured stones, which is going down well with the more adventurous brides, and is generally very flattering to most skin tones.”
To make 18ct rose gold, about 4% silver is added to 75% gold and 21% copper to give it that warm rosy tone. Which makes sense really when you think that copper has been a popular interiors trend for some time and fashion often follows suit.