We love new services and sites that support emerging designers, it’s a particular passion of ours at Cardiff Fashion… we were really interested in a new site that’s been launched to support the work of pioneering footwear designers. TheYGen is a London based showrom for avant-garde shoe design talent. and they launched an online initiative in December 2012.

Each month the online shop features between two and four emerging shoe designers and their limited collections, which are also available to purchase. Forthcoming collections are also featured so browsers and buyers can see what’s coming next.

The press details we were sent describe the online SHOP as “a fresh online concept providing a broader range of emerging footwear designers and bespoke shoemakers with a place to blossom as well as the chance to be heard.” We think it’s worth letting some of the beautiful shoe designs speak for themselves, see what you think.

For more info and to purchase the latest collections go to

Leave a Reply

Your email address will not be published. Required fields are marked *