Clothing with a conscience or an eye on sustainability is a popular focus these days, and it’s good to see so many brands considering not only their impact on the planet and available resources, but also how they can help enrich other people’s lives. We look at two very different brands and their approach.
Mobile phone case design company Kidogo Kidogo got in touch with us earlier this year. The name translates to “little by little” in Swahili, and was created by two sisters with the aim of lifting the financial barrier preventing women in Tanzania from having access to life changing mobile-technology. In Tanzania, only 36% of women own mobile phones, and the number one reason preventing them from ownership is the initial cost of a mobile handset.
The gorgeous cases are putting life changing mobile technology into the hands of women across Tanzania. When you buy a case, they buy a phone (or phone credits) to give to a woman who couldn’t otherwise afford it. The phones are then distributed to women through established non-profit partners already working in Tanzania.
The cases are priced to retail at US$30 each, and have been designed byTanzanian-based artist, Sarah Markes, which feature some of Tanzania’s most iconic wildlife. There are five iPhone 5/5s case designs and two iPhone 4/4s case designs. Unfortunately, you can’t buy the cases in the UK yet but there are plans to ship internationally soon.
If you want to know more the website is: www.kidogokidogo.com
More recently, new Cardiff based clothing company Amazing Aardvark got in touch with their range of animal inspired tees for adults and children. Based around letters of the alphabet and appropriately named animals, the first range includes tees and sweatshirts emblazoned with either ‘amazing aardvark’, ‘barmy badger’ or ‘crazy camel’, the rest of the alphabet to follow! The range is ethically traded, eco-friendly and organic and is priced between £12.00 and £35.00. Go to www.amazingaardvark.com for further info.
Plenty more posts to come soon as we’ve got a bit of a backlog happening at the moment