Fashion and the girl geeks

Rainbow Winters fabrics respond to the environment

Ok, so this doesn’t necessarily sound like a true ‘fashion’ post but actually, there’s a whole load of activity going on out there, where fashion and technology increasingly collide. We’ve all heard of wearable tech by now, dresses that light up with fibre optics (aka the Tinkerbell dress at LFW by Richard Nicoll), or accessories that link to our phones, or special fibre garments that repel liquids etc etc. But there’s a whole host of other tech and fashion collaborations that are happening across the globe, that are creating new jobs and roles for the next generation who want to work in the industry, and are also completely comfortable with technology and digital innovation.

The challenge for the next generation of fashion industry players is how to make use of their digital knowledge, into something that can actually contribute to their employable skills and propel them into an industry where making stuff has become important again, where individuality and bespoke offerings are once more appealing, and spreading the word globally can be as easy as posting a well-written and impassioned piece of content.

Inspired by the brilliant BBC2 documentary series Girls Can Code, hosted by Alice Levine, we at Cardiff Fashion celebrate girl geeks everywhere and those that clearly see the link between tech and creativity and how the best ideas are the ones that you feel the most passionate about. Take a look at the series on BBC iPlayer and tell us you aren’t inspired.