Young British Designers has been a favourite of mine, since it launched in 2010. In a world where it’s still really challenging to make a sustainable commercial success of a fashion business, I’m so glad to see that great emerging talent still has supporters like YBD to help raise awareness and highlight great work.
Representing some 45 designers, YBD discovers and showcases emerging British fashion talent. And as more and more of us want to discover something more personal for our wardrobes and create a look that’s truly unique, it’s these emerging and independent designers that can offer us something really special. The prices aren’t high street, it’s true, but I think it’s worth saving for something special every now and then, for a wardrobe that not only is a little different, but supports the next generation of designers too.
One of my favourite brands is Aries, described as “street wear provocateurs” they offer high-end luxe contrasted with street wear grunge. Oversized jumpers and t-shirts, sheer fabrics and frayed edges, this is effortless cool synonymous with British style. Sofia Prantera and Fergus Purcell are behind the brand and I love the Indigo Rose Tea Dress and the Censor Tape Silk Chiffon Top in Old Rose.
I’ve also got my eye on one of Melissa Del Bono’s Meli Melo gorgeous bags, specifically the Allegra Cross Body bag in white giraffe style print…..one for the Christmas list!
So, whilst I wholeheartedly celebrate the British high street, which has to be one of the best in the world, it’s also great to see and support, where we can, the next generation of designers making their mark.